{"id":3185,"date":"2023-01-21T21:09:42","date_gmt":"2023-01-21T21:09:42","guid":{"rendered":"https:\/\/bestinterview.it\/coaching-e-ricerca-del-lavoro-2\/"},"modified":"2023-01-26T13:33:03","modified_gmt":"2023-01-26T13:33:03","slug":"coaching-e-personal-branding","status":"publish","type":"post","link":"https:\/\/bestinterview.it\/?p=3185","title":{"rendered":"Coaching e Personal Branding: come diventare imprenditori di se stessi."},"content":{"rendered":"<style>#kt-layout-id_8abb6e-ed > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_8abb6e-ed > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_8abb6e-ed > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:0px;padding-bottom:0px;padding-left:0px;padding-right:0px;grid-template-columns:minmax(0, 1fr) minmax(0, 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class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/bestinterview.it\/wp-content\/uploads\/2023\/01\/0zx1bdv5bny-684x1024.jpg\" alt=\"Coaching e personal branding\" class=\"wp-image-3209\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column_b88548-ae > .kt-inside-inner-col{padding-left:30px;padding-right:30px;}.kadence-column_b88548-ae > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_b88548-ae > .kt-inside-inner-col,.kadence-column_b88548-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_b88548-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_b88548-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column_b88548-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_b88548-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_b88548-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column_b88548-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_b88548-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_b88548-ae\"><div class=\"kt-inside-inner-col\"><style>#kt-layout-id_3f3d4d-70 > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_3f3d4d-70 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_3f3d4d-70 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:455px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_3f3d4d-70 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_3f3d4d-70 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_3f3d4d-70 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_3f3d4d-70\" class=\"kt-row-layout-inner kt-layout-id_3f3d4d-70\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_85888f-43 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_85888f-43 > .kt-inside-inner-col,.kadence-column_85888f-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_85888f-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_85888f-43 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_85888f-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_85888f-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_85888f-43{position:relative;}@media all and (max-width: 1024px){.kadence-column_85888f-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_85888f-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_85888f-43\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"has-text-align-center has-large-font-size wp-block-heading\" style=\"text-transform:none\"><strong>Coaching e Personal Branding: come diventare imprenditori di se stessi.<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Essendo il <em>brand<\/em> (marchio) il modo attraverso cui un\u2019azienda si distingue dalla concorrenza, fare <em>Personal branding<\/em> significa creare una strategia che permette anche alla singola persona di comunicare al meglio le proprie caratteristiche e i propri <strong>tratti distintivi<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coltivare e diffondere la propria immagine in modo che vengano percepite <strong>qualit\u00e0 e competenze<\/strong> \u00e8 ormai diventato essenziale per potersi presentare sul mercato del lavoro o riposizionarsi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Come un\u2019azienda o un prodotto \u00e8 necessario analizzare le proprie peculiarit\u00e0, i punti di forza e di debolezza, le opportunit\u00e0 e i potenziali ostacoli per poi definire una <strong>strategia<\/strong> efficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Come noto, il<strong> coaching<\/strong> pu\u00f2 essere uno strumento altamente utile nell\u2019analisi e nell\u2019autodeterminazione, in particolar modo nella consapevolezza del <strong>valore offerto<\/strong> agli altri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Che si stia cercando il primo impiego, si voglia cambiare ruolo o settore, oppure mettersi in proprio e reinventarsi, per creare una propria immagine professionale occorre lavorare su tre piani fondamentali:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target<\/strong>: \u00e8 importante definire l\u2019audience specifica a cui ci si rivolge, una nicchia ristretta per cui si rende utile la competenza, il consiglio o la professionalit\u00e0 che vengono presentati.<\/li>\n\n\n\n<li><strong>Canali: <\/strong>si possono scegliere i canali tradizionali oppure quelli digitali (es. social network) per diffondere il proprio messaggio, in base a dove si pensa di poter intercettare il proprio target; inoltre occorre adeguare il messaggio e il format al canale scelto.<\/li>\n\n\n\n<li><strong>Visibilit\u00e0: <\/strong>\u00e8 altrettanto importante far notare la propria presenza, essere costanti nel proporre contenuti di qualit\u00e0 al fine di generare fiducia nel pubblico di riferimento.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Per una strategia di successo \u00e8 quindi fondamentale definirsi, definire cosa mostrare agli altri e in che modo, avendo chiaro che l\u2019obiettivo \u00e8 portare un valore, rispondendo ad un\u2019esigenza specifica.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Coaching e Personal Branding: come diventare imprenditori di se stessi. 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